Get more people interested in a train ride from Paris to Nice.
Only one of the identified solutions or ideas could be executed as final. In other words, choose only one method of attracting the customer. Time given was around 1 week.
The Chosen One:
An extraordinary journey. The chosen solution was to sell the train ride by extraordinary journeys from other passengers and by creating a unique in-train experience. By gamifying landmarks, sharing stories, insider tips and creating events on the train.
UX and UI designer. This project was inspired by a conceptual strategy for French trains.
Date September, 2015
Skills UI, UX, Wire framing, Prototyping, Axure